Working with the client team of a start-up business, we applied our Kamigo Compass™ methodologies to focus their market segmentation. By digging deeper into their market segmentation we found an emerging secondary target market existed. Our work also reassessed product development priorities and product offerings. Our experience provided the client a direct path to the right answer the first time and accelerated the learning curve and avoided future missteps. One outcome of our marketing plan development was a product pricing analysis resulting in a product profit margin of 57% and a 69% increase of product sales.

Kamigo Compass™ Success
Utilizing our Kamigo Compass™ models we worked with a small agricultural business client to capitalize on their strengths. We identified compelling reasons for the client’s target market to purchase their products over their larger competitors. By capitalizing on the client’s capabilities and unique features, we provided a number of recommendations to help complete a successful market strategy including: tactics for generating demand and increased growth, a positioning strategy to guide the marketing message and pricing strategies to increase revenues. The result was an increase of 75% in sales for the client.

54 Garland Rd., Nottingham, NH 03290
603.942.7160 info@kamigomarketing.com